About

Authority Builder

Authority Builder is a guided workspace for people who know something useful and want to turn it into a digital product business. It remembers your business, builds the work with you, and tells you what to do next — so you are never staring at an empty page wondering where to start.

Created by

Joe Fernandes — Big Brother Chef Joe

Joe Fernandes, known online as Big Brother Chef Joe, created Authority Builder so that the steps of building a digital product business are laid out in order, in plain language, for someone starting out. The coaching voice inside the platform is his teaching style: direct, encouraging, and always followed by "come on, I'll show you how."

Authority Builder is an educational tool. It does not promise income, followers, views or sales, and it never fills in facts about your business that you have not confirmed yourself.

Which part helps with what

I don't know what business to build.Work through possible directions until one fits what you already know.Niche Navigator I don't know who I'm talking to.Describe one real person so your words stop sounding generic.Customer Compass I don't know what to sell.Turn what you know into product ideas you could actually finish.Product Idea Lab I have an idea but don't know how to build it.Build the outline, the sections and the words, step by step.Product Builder I don't know what to post.Get hooks, captions and scripts drawn from your own business.Content Command Center I don't know how to write a sales page.Draft the page, then edit it in your own voice before publishing.Sales Copy Studio I'm ready to launch and don't know the order.A clear plan for what to send and post, and when.Launch Command Center I just need to know what to do today.One short plan each day, based on where you actually are.Today's Action Plan